A new public health campaign in West Sussex is encouraging residents to ‘Call the Shots on Alcohol’ by taking a two-minute online test to assess if their drinking habits are putting their health at risk. For both men and women, the guideline is to drink no more than 14 units of alcohol per week, spread over at least three days. This amounts to approximately six medium glasses of wine or six pints of 4% beer. While no level of alcohol consumption is entirely risk-free, staying within these limits significantly reduces the likelihood of alcohol-related harm.

Data reveals that men in West Sussex are more likely to exceed these guidelines, with one in four men drinking at hazardous levels compared to one in eight women. Despite this, men are less likely to seek out the early alcohol support services available across the county. To address this, West Sussex County Council, in collaboration with West Sussex Wellbeing and DrinkCoach, is promoting the online DrinkCoach test and the variety of free, confidential support options available. These include both online and face-to-face services designed to help individuals take control of their drinking and safeguard their health.

Jamie Stevenson, a 54-year-old from Chichester, has shared his success story of reducing alcohol intake with the help of an Alcohol Wellbeing Advisor from West Sussex Wellbeing. Jamie highlighted the importance of face-to-face meetings and thoughtful, non-judgmental guidance in his journey. “I’ve recommended the service to people I know who have been struggling with their drinking, I’ve not been afraid to talk about it. It’s something that men, especially, find it hard to confront,” he said. Jamie encourages others, especially men, to confront their drinking habits and seek support, emphasizing that talking about these challenges is vital.

Councillor Bob Lanzer, West Sussex County Council’s Cabinet Member for Public Health and Wellbeing, stressed the importance of early intervention. ““Many people enjoy a drink, but it’s often easy to drink more than you realise, especially at home. Over time, this can start to impact health, finances, and relationships. We’re encouraging people to take the alcohol test and get support earlier, to reduce the risk of harming their health. This important work is a key part of Our Council Plan priority of helping people to fulfil their potential and lead long, healthy lives.,” he said.

For more information on the campaign and available support services, visit westsussex.gov.uk/CallTheShots (UK, January 2025)