White January, organized by Blue Cross Norway, is a unique campaign encouraging people to begin the year with a focus on health and well-being by going alcohol-free for the month. The campaign, also called “the miracle cure,” offers participants the chance to improve their physical and mental health, sleep better, and boost their energy levels. To help you succeed, White January provides daily emails filled with insights and inspiration, access to the Try Dry® app to track your progress, and free tailored workout sessions from Naardic, Norway’s largest online fitness center.

The benefits of taking a break from alcohol are plentiful. These include better memory, improved immune function, lower blood pressure, weight loss, and reduced risk of serious illness. Doctor Wasim Zahid calls it “probably the smartest thing you’ll do in 2025.” Beyond health benefits, participants can also save money and gain valuable insights into how alcohol affects the body, potentially inspiring long-term changes in their habits.

The campaign’s fitness program is a key highlight, with daily sessions designed for all fitness levels. Delivered straight to your inbox, these 20-minute workouts range from meditation and yoga to high-intensity interval training (HIIT) and Zumba. No equipment is needed, making it easy for anyone to join. Led by expert trainers, this fitness journey offers a fun and diverse way to stay active throughout January.

White January is more than just a health challenge; it’s a way to show solidarity with those who struggle with alcohol and substance use. By normalizing alcohol-free choices in a culture where drinking is often the norm, participants help foster a more inclusive and supportive environment. Blue Cross Norway also adds an extra incentive with prizes, including annual memberships to Naardic and gift cards for alcohol-free beverages. Join White January to make a positive change for yourself and others – start 2025 with a fresh perspective!

Find more from Blue Cross Norway (Norway, January 2025)

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