Akan kompetansesenter has launched an innovative campaign to spark conversations about workplace drinking culture. Nearly 250 leaders across Norway recently received a sixpack of alcohol-free beer, each bottle displaying striking statistics about alcohol use—a unique take on “alcohol percentage.” This creative approach is designed to grab attention and encourage leaders to reflect on and discuss their organization’s drinking culture. As Camilla Lynne Bakkeng, head of communications at Akan, explains to KOM24, “We miss the mark when so many choose not to attend work events meant to be enjoyable and inclusive social gatherings.” Over 300,000 Norwegians skip their company Christmas parties annually due to uncomfortable drinking cultures, highlighting the need for such initiatives.

The campaign invites leaders to ponder the question: “What is your workplace drinking culture really like?” Its reception has been positive, with leaders responding on social media to share their thoughts on the campaign’s message and the statistics presented. By initiating these discussions, Akan hopes to influence the drinking culture in workplaces, ultimately impacting up to 300,000 employees. The campaign’s emphasis extends beyond Christmas parties to all workplace events involving alcohol. Leaders are encouraged to discuss expectations, identify problematic behaviors, and develop clear policies that prevent harm and support those in need.

In addition to the sixpack, Akan offers concrete advice for fostering healthier workplace drinking habits. This includes providing attractive alcohol-free options, respecting employees’ decisions not to drink, and addressing uncomfortable situations promptly. Tools like Pulsmåler, Dilemmaverktøy, and Drikkeprat are available to help organizations navigate these discussions. The campaign, a collaboration between Akan kompetansesenter, major organizations, and the Norwegian government as an employer, is a reminder of the importance of proactive and inclusive workplace policies that prioritize well-being and support.

Find more from Akan.no (Norway, November 2024)