The German Road Safety Council (DVR) has launched a new campaign titled “High fährt nicht – high lässt fahren (High doesn’t drive – high lets others drive)” to address cannabis use among drivers. This prevention campaign aims to educate young road users, who are particularly at risk, about the dangers of cannabis in traffic. A recent survey by DVR revealed that half of 18-24-year-olds are unaware of the absolute prohibition on cannabis use for young drivers, and 40% of respondents indicated they are more likely to use cannabis now due to legalization.
DVR President Manfred Wirsch emphasized that the rising use of cannabis could lead to an increase in road accidents, with young people already overrepresented in serious incidents. The campaign, supported by well-known figures like actor Wotan Wilke Möhring, content creator Jonas Ems, and actress Kristin Meyer, seeks to close knowledge gaps and provide clarity on the rules. Möhring highlighted the confusion around whether driving after cannabis use is allowed, and the campaign aims to address these questions directly.
Supported by partners like the German Statutory Accident Insurance (DGUV), the campaign will run for two years and is being promoted across social media, cinemas, radio, and digital billboards throughout Germany. It aims to reach millions of young people to ensure that they understand the importance of waiting at least 24 hours between cannabis use and driving.
Find more from https://www.high-laesst-fahren.de/ (Germany, October 2024)