Kom op tegen Kanker, a Belgian cancer prevention organization, has launched “De Nieuwe Levensgenieter,” a campaign aimed at encouraging healthier lifestyle choices to reduce cancer risk. This initiative is especially significant, as 4 out of 10 cancer cases are linked to lifestyle and environmental factors. Despite this, only 55% of Flemish citizens are aware of the link between alcohol consumption and cancer, particularly the seven types of cancer that alcohol can cause. Through accessible tips, engaging stories, and expert insights, the campaign empowers individuals to make small, impactful changes that contribute to better health.

“De Nieuwe Levensgenieter” challenges the common perception that alcohol is an essential part of celebration and relaxation. By providing evidence-based information, Kom op tegen Kanker is urging people to rethink their drinking habits. The campaign promotes alcohol-free alternatives and underscores that health gains are not just personal but collective as they push for policy changes and better health environments. With an emphasis on prevention, this movement highlights the importance of reducing alcohol consumption alongside other lifestyle adjustments in the fight against cancer.

Find more from https://www.denieuwelevensgenieter.be/ (Belgium, August 2024)

Wist je dat 4 op de 10 kankers voorkomen kunnen worden door een gezonde levensstijl en leefomgeving? Daarom zetten we ook in op #kankerpreventie. Via beleidswerk, informatie en vanaf vandaag met De Nieuwe Levensgenieter. 👇 https://t.co/mWyFGhbaof pic.twitter.com/ORFwYULn1g

— Kom op tegen Kanker (vzw) (@komop_tgkanker) August 26, 2024