Alkohol & Samfund, in partnership with TrygFonden, has launched a new campaign aimed at encouraging Danes to reflect on their alcohol consumption and make the most of the day after drinking. According to a survey conducted by Syno, 32% of adults aged 45-54 regretted their alcohol intake at least once in the past year, and 65% experienced hangovers. The campaign targets these adults, urging them to consider how much they drink at social events to avoid the negative consequences often felt the next day.
The campaign, which will be visible on social media throughout August, emphasizes the benefits of moderate drinking. Ida Fabricius Bruun, director of Alkohol & Samfund, highlights that reducing alcohol intake can prevent conflicts and accidents, leading to fewer cancelled plans and less regret. The message, “Why feel bad when you can feel great?” is central to the campaign, encouraging a sustainable drinking culture. Line Raahauge Hvass, project manager at TrygFonden, notes that nearly a quarter of the surveyed individuals failed to follow through with plans the day after drinking, underscoring the need for greater awareness and moderation.
Motivation for reducing alcohol consumption among Generation X includes the desire for better physical and mental health, and avoiding negative experiences associated with over-drinking. The campaign suggests that by thinking about the day after and discussing drinking habits, people are more likely to consume less alcohol. This leads to better sleep, increased energy, and other positive outcomes like weight loss and stress resilience. The initiative also provides tips for hosting events where alcohol isn’t the focus, promoting a healthier and more enjoyable lifestyle for all.
Find more from Alkohol & Samfund (Denmark, August 2024)
Alcohol Awareness 