A recent video from the Alcohol. Think Again campaign, aimed at reducing alcohol-related harm and ill-health in Western Australia, highlights the crucial message about alcohol consumption during pregnancy. The video emphasizes the direct impact of alcohol on a developing baby, illustrating that alcohol, along with oxygen and nutrients, can pass through the filters in the placenta and reach the baby within minutes of being consumed. This stark reality underscores that when a pregnant woman drinks alcohol, so does her baby, potentially leading to serious health risks and developmental issues.
The campaign’s educational approach is part of a broader strategy to inform and protect the Western Australian community from the dangers of alcohol. By utilizing a mass reach social marketing strategy, Alcohol. Think Again aims to raise awareness and promote healthy behaviours, particularly among pregnant women and those planning to conceive. The video strongly advocates for complete abstinence from alcohol during pregnancy, reinforcing that there is no safe level of alcohol consumption for expecting mothers.
Visit Alcohol. Think Again to learn more (Australia, 2024)
Alcohol Awareness 