Adopting healthy lifestyles can significantly reduce the risk of developing cancer, with estimates suggesting that up to 40% of all cancer cases are preventable. Key preventive measures include maintaining a balanced diet, engaging in regular physical activity, and avoiding harmful substances. The Italian oncology foundation AIOM’s national campaign, “Tumori, Scegli La Prevenzione” (Cancers, Choose Prevention), aims to promote these healthy habits among the population. The campaign highlights the importance of primary prevention, which involves identifying and mitigating risk factors, such as smoking and excessive alcohol consumption. By adopting these “golden rules” from a young age, individuals can decrease their likelihood of developing cancer and other serious diseases.
In Italy, over 3.7 million people are living with cancer, and advancements in oncology have significantly improved treatment outcomes. Even those who have experienced cancer can benefit from maintaining a healthy lifestyle, as it not only helps prevent recurrence but also enhances the response to therapies and overall quality of life post-treatment. Renowned football coach Massimiliano Allegri serves as the campaign’s ambassador, advocating for lifestyle changes that include moderating alcohol consumption. With ongoing innovations in treatments, including surgery, radiotherapy, and pharmacological therapies, Italy has seen substantial progress in cancer care, leading to a significant reduction in mortality rates over the past two decades.
“As the slogan of our campaign states, ‘Avoiding cancer through healthy lifestyles is possible.’ Therefore, the main rules of prevention must be emphasized, such as quitting smoking, following the Mediterranean diet, regularly exercising, and combating excessive alcohol consumption. In fact, up to 40% of cancer cases and 50% of deaths can be attributed to smoking, being overweight, or alcohol.” Saverio Cinieri, President of the Aiom Foundation – Italian Association of Medical Oncology.
Find more from Fondazione AIOM (Italy, July 2024)
Alcohol Awareness 