The Stronger You, Stronger Mob Campaign, developed by the Mental Health Commission’s Strong Spirit Strong Mind Aboriginal Programs Team, is designed by and for Aboriginal people. It focuses on enhancing the social and emotional well-being (SEWB) of young individuals, families, and communities within the Aboriginal community. The campaign aims to foster awareness around SEWB and implement strategies to maintain optimal SEWB levels. Additionally, it seeks to prevent the early uptake of alcohol and other drugs (AOD) among young people.

SEWB is defined as a holistic concept that emphasizes the interconnectedness of physical, social, emotional, and cultural well-being, not just for the individual but for the community as a whole. This includes connections to the land, culture, spirituality, and ancestry, and recognizes their impact on the community’s health. The campaign outlines several key areas critical to maintaining SEWB: Connection to Country, Mind and Emotions, Body, Culture, Community, Family and Kinship, and Spirit, Spirituality, and Ancestors. It highlights that disconnection from any of these areas can negatively affect one’s mood and inner spirit.

To support the improvement of SEWB, the campaign offers various strategies focused on mind and emotions, body, family and kinship, country, culture and spirit, and community involvement. These include stress management, exercise, spending time with family and community, connecting with the land, and engaging in cultural practices. Each strategy aims to strengthen the individual’s SEWB, thereby contributing to a stronger community, or “mob.” The campaign encourages finding what works best for the individual, emphasizing that there is no one-size-fits-all solution and recognizing the importance of cultural and Aboriginal working methods in all health and mental health sectors.

Learn more from Strong Spirit Strong Mind (Australia, March 2024)