“For the first time ever, the International Olympic Committee has made a deal with the alcohol industry to sponsor events that celebrate the marvels of human achievement. But criticism and opposition is rising against such harmful practices.

This year, the International Olympic Committee (IOC) signed on alcohol industry giant Anheuser-Busch InBev (AB InBev) as a part of its sponsorship program. Membership in the program is a coveted position for the exposure it provides. It is also expensive because the sponsorship deal earns billions of dollars for the IOC.”

Movendi International has now initiated a campaign urging people to send an email to the president of their national Olympic committee, asking them to terminate the partnership between the International Olympic Committee (IOC) and Anheuser-Busch InBev (AB InBev).

Find more from Movendi International (March 2024)

OLYMPIC IDEA DROWNS IN BEER🚨

Movendi International Calls on IOC to End Sponsorship Deal with Big Alcohol & Rather Prioritize #ChildRights

Read the Open Letter of our President @KristinSperkova to @iocmedia President Bach
👉🏿https://t.co/BYEpdyfm0W#AlcoholHarms #OlympicGames

— Movendi International (@Movendi_Int) March 1, 2024