The #DRYMESTER initiative, a pioneering campaign developed by the Greater Manchester Health and Social Care Partnership, focuses on promoting healthy pregnancies by raising awareness about the risks of alcohol consumption during pregnancy, particularly Fetal Alcohol Spectrum Disorder (FASD). Aimed at extending its reach to workplaces, the campaign offers businesses the necessary guidance and tools to support expectant parents, emphasizing the importance of alcohol-free pregnancies for the well-being of future generations.

FASD presents various lifelong challenges, including cognitive, emotional, behavioural, and physical difficulties. In Greater Manchester alone, up to 3.6% of children are affected by FASD, translating to approximately 1,238 children born each year with the condition. This statistic underscores the critical need for awareness and intervention.

The #DRYMESTER campaign seeks to cut through the clutter of mixed messages about the risks associated with alcohol use during pregnancy. It promotes a clear and straightforward message in line with the Chief Medical Officers’ guidance: the safest approach for those who are pregnant or planning to become pregnant is to abstain from alcohol entirely, minimizing risks to the unborn child.

To facilitate this conversation in the workplace, the campaign has developed a suite of resources designed to be easily integrated into the business environment. These resources, including posters, social media graphics, a conversation guide, and a learning session for employees, are free of charge, encouraging businesses to actively participate in spreading awareness.

With statistics indicating that 41% of pregnancies in the UK are exposed to alcohol, the call to action for Manchester businesses is clear. By incorporating healthy pregnancy practices into their corporate agenda, businesses can play a pivotal role in reducing FASD instances. This can range from hosting #DRYMESTER informational sessions to utilizing social media platforms for awareness.

The #DRYMESTER campaign represents a significant step forward in promoting the health and well-being of future generations. By fostering an environment of openness and support, it aims to bring about a substantial change in how alcohol consumption during pregnancy is perceived and handled. It’s a call to action for all, highlighting that awareness and education are paramount in ensuring healthier outcomes for children.

Find more from DRYMESTER (UK, 2024)