As 2023 draws to a close, it’s vital to reflect on the role of awareness in alcohol policy advocacy. This year, we published 251 posts on this website, totalling 2,514 posts since 2016, attracting over 41,300 views in 2023. While advocates often argue that education alone isn’t as effective as restrictive policies, it’s crucial to acknowledge the importance of awareness and education in the broader strategy to reduce alcohol-related harm.

Education and awareness campaigns are frequently conducted by public health organizations and institutions, including NordAN’s members. These efforts do not oppose advocating for policy changes but complement them. The alcohol industry often advocates for education as a sufficient measure in itself, suggesting that regulations aren’t necessary if people are well-informed. This standpoint leads to a tricky situation for advocacy groups. In responding to the industry, advocacy groups sometimes unintentionally underplay the role of education, even though it’s a crucial part of their mission. The challenge is to emphasize that while education is vital, it should be part of a comprehensive approach that includes necessary regulations.

In our dialogue with politicians and decision-makers, who may not be as familiar with the complexities of alcohol policy and industry interference, there’s a risk of being perceived as opposing educational efforts. The industry’s emphasis on “responsibility,” “education,” and “awareness raising” resonates with politicians, as these concepts appear to respect individual decision-making. This contrasts with the advocacy for restrictions, which can be seen as limiting personal freedom.

To advocate for comprehensive alcohol policy effectively, we need to reframe our approach to education and awareness. It’s not about opposing these concepts but integrating them with strong alcohol policies.

We advocate for

• responsibility alongside robust policies,
• education complemented by regulation,
• and increased awareness in a team with legislative measures.

By reclaiming these concepts from the industry narrative, we can present a more balanced and effective approach to reducing alcohol-related harm.

In summary, as advocates, our goal is to harmonize educational efforts with policy advocacy, emphasizing that both are essential in the fight against alcohol-related issues. This balanced approach can lead to more effective strategies and better outcomes in public health.

Through our website, we’ll continue highlighting the vital work of organizations and institutions worldwide in raising awareness about alcohol-related issues. Our goal is to inspire, educate, and share effective practices. It’s important to remember that in areas where knowledge of alcohol risks is low, increasing awareness can also boost support for alcohol policies. This approach aligns with evidence showing that heightened awareness links with stronger policy support.

Lauri Beekmann
Executive director, NordAN