The Every Moment Matters campaign by the Foundation for Alcohol Research and Education (FARE) aims to raise awareness about the dangers of consuming alcohol during pregnancy and breastfeeding.
The website provides information on how alcohol can harm a developing baby’s brain and body at every stage – from planning a pregnancy, during pregnancy, and when breastfeeding. It stresses that alcohol passes directly from the mother to the baby via the placenta or breastmilk.
Key messages include that there is no safe amount or time for drinking during pregnancy, and that the safest option is to avoid alcohol completely when trying to conceive or if pregnant/breastfeeding.
The site offers facts, advice and stories from individuals about their experiences with alcohol and pregnancy. Resources and support services are also listed for those seeking help to have an alcohol-free pregnancy.
The campaign encourages the message that “every moment matters” in protecting a baby’s development, and aims to educate women and the community on the importance of abstaining from alcohol during these critical periods.
Find more from Every Moment Matters (Australia, 2023)
Alcohol Awareness 