The Foundation for Alcohol Research and Education (FARE) in Australia is raising concerns about the impact of digital marketing tactics on the community, particularly children. They argue that everyone has the right to use digital technology safely, but the reality is that millions of Australians are exposed daily to relentless digital marketing strategies designed to exploit their personal vulnerabilities. This is particularly alarming when harmful and addictive products, such as alcohol, are promoted online.
FARE points out that exposure to alcohol product marketing increases the likelihood of young people starting to drink earlier and at risky levels. The current online advertising model allows companies to target individuals based on their purchasing data, creating a cycle that makes it challenging for those trying to reduce their alcohol consumption or who have experienced alcohol dependence. The more alcohol a person has purchased, the more ads they are served, triggering their drinking. FARE advocates for stronger checks and balances to protect families and communities from harmful digital marketing practices by alcohol companies. They highlight that many Australians have experienced harm from alcohol sold on digital apps and delivered in as little as 20 minutes without proper checks and balances. FARE encourages those who have experienced such harm to share their stories, emphasizing the need for safe online spaces for all.
Find more from FARE (Australia, November 2023)
Alcohol Awareness 