“NEARLY 500 adults in the North East are dying each year from cancers due to alcohol.
The figures have been revealed as a powerful new campaign aimed at reducing alcohol harm in the region launches (Monday 13 Nov).
Balance is launching the “Alcohol is Toxic” campaign supported by Cancer Research UK and local authorities to warn alcohol is a direct cause of 7 types of cancer – including bowel, breast, liver throat and mouth cancer.
The powerful new creative from Balance is unlike any campaign ever seen before for alcohol in the UK and follows the journey of alcohol through the body, mutating cells and leading to the formation of a tumour. It has been developed with input from doctors to depict the evidence on how alcohol causes cancer.”
Read further from Balance (UK, November 2023) and visit ReduceMyRisk.tv
Alcohol Awareness 