The Charlotte-Mecklenburg Police Department has launched a dynamic and crucial public awareness campaign, “No Cap…Those Pills Are Sus,” aimed at combating the alarming rise of fentanyl-related overdoses and deaths in the community. This innovative campaign seeks to engage with the younger demographic using contemporary, relatable language to highlight the dangers of illicitly purchased pills, many of which are laced with lethal doses of fentanyl. With the Drug Enforcement Administration (DEA) finding that 7 out of 10 street-bought prescription pills contain a potentially fatal dose of fentanyl, the urgency of this initiative cannot be overstated.

In 2023, Charlotte witnessed a disturbing 20% increase in overdose deaths, underscoring the gravity of the fentanyl crisis. The CMPD’s campaign is a response to the growing trend of counterfeit prescription pills flooding the streets, a peril that is not immediately apparent to many young people. The campaign not only warns of the dangers of these pills but also provides vital information on recognizing and responding to fentanyl overdoses. The message is clear and alarming: a fatal dose of fentanyl can be as small as the amount that fits on the tip of a pencil, making it exceedingly dangerous and difficult to detect in counterfeit pills.

Beyond raising awareness, the “No Cap…Those Pills Are Sus” campaign also offers resources for parents and individuals to learn more about fentanyl, its effects, and ways to approach conversations about drug use with young people. The initiative highlights the importance of mental health checks and being vigilant about the source of any prescription pills. By integrating these strategies with the campaign’s impactful messaging, the Charlotte-Mecklenburg Police Department aims to foster a more informed and cautious community, potentially saving numerous lives from the clutches of the fentanyl epidemic.

Visit No Cap…Those Pills Are Sus. (USA, November 2023)