In their latest instalment from a comprehensive series on alcohol and its societal impacts, the Institute of Alcohol Studies delves into the complex dynamics of alcohol pricing and its profound effects on public health and the economy in “The Price of Alcohol: Explained.” The video navigates the precarious balance that policymakers face between using price controls as a means to curb excessive drinking and its associated harms and the political appeal of maintaining affordable prices for alcoholic beverages. Through an exploration of the historical trajectory of alcohol duties, the mechanics and effectiveness of minimum unit pricing, and a critical examination of the economic toll of alcohol-related harms, the Institute provides an illuminating and nuanced perspective on one of the UK government’s most potent tools in the fight against alcohol harm.

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