“Enrique “Kiki” Camarena was a Drug Enforcement Administration Agent who was tortured and killed in Mexico in 1985.  In honor of  Kiki’s memory and his battle against illegal drugs, friends and neighbors began to wear red badges of satin.  Parents then began to form coalitions using Camarena as their model while embracing his belief that one person can make a difference. These coalitions adopted the symbol of Camarena’s memory, the Red Ribbon. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities.”

Find more from https://www.redribbon.org/ and https://www.dea.gov/redribbon (USA, October 2023)

RED RIBBON WEEK CAMPUS VIDEO PSA CONTEST

As part of the Drug Enforcement Administration’s Red Ribbon Week campaign, DEA and the Substance Abuse and Mental Health Services Administration cosponsor this Campus Video PSA Contest for colleges and universities to promote the importance of preventing alcohol and other drug misuse among college students.

2022 Contest Winners