“Ruset is a ten-part drama series that portrays young people’s relationship with alcohol, how it affects relationships, behaviors, and emotions. A theme stemming from the trend that young people drink less today than previous generations have.
Culture has for too long romanticized alcohol. We want to nuance this image and at the same time portray the new norm that young people drink less.
Mojtaba Ghodsi, CEO of IQ
First episode
Niva is about to tell her feelings, and Alba does something she will regret.
In the first episode, we are thrown into the relationship between Niva and Alba. They are best friends and have probably been for quite some time. They are out partying together, and the morning after, we notice a big difference between them. Niva has somehow cracked the code. She doesn’t drink for the sake of getting drunk, and she knows her limits. Alba, on the other hand, has not quite come to the same realizations. Just this night, she has accidentally invited Sam and Theo to the summer house they are going to over the weekend. Something she doesn’t even remember.
Read more from IQ Initiativet (Sweden, October 2023)
Alcohol Awareness 