“Just in time for this year’s ‘Sober October’, a new health initiative designed in consultation with the public is being launched in Cheshire and Merseyside to help people cut down on the amount of alcohol they drink.

Designed to raise awareness of the Lower My Drinking app and with a theme of ‘The answer’s in your hands’, the campaign encourages people to consider how much they drink, download the app and use it to put them in control.

The body behind the initiative is the Champs Public Health Collaborative, a long-standing formal partnership of Cheshire and Merseyside’s nine Directors of Public Health and their teams.

The work is funded by NHS Cheshire and Merseyside, the Integrated Care Board for the subregion which holds responsibility for planning NHS services, including Primary Care, community pharmacy and those previously planned by clinical commissioning groups.”

Read further from Champs Public Health Collaborative (UK, September 2023)

And visit LOWER MY DRINKING page