“There is little doubt that the culture of the NRL involves alcohol, but when two of the absolute best in rugby league in Latrell Mitchell and Cameron Munster – at the height of their powers, no less – can give up the drink to go to the next level, the question of “why?” remains.

Alcohol is almost impossible to avoid within the NRL and its surrounds. Advertising for alcohol is everywhere throughout the competition, to a point that one stadium is named after a brewery, and every ad break at halftime will bring with it a number of advertisements for alcohol.

Like it or loathe it, the ads aren’t going anywhere – they bring in cash that is badly-needed by both the game, and the clubs, many of whom are still at least partially funded by poker machines and clubs, where a key selling point is, you guessed it, alcohol.”

Read further from Zero Tackle (Australia, June 2023) and visit DRY JULY

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