“The ‘What’s your poison?’ campaign prompts people to reconsider the common phrase by showing that when a person drinks alcohol, the body converts it to acetaldehyde, a poison.

It explains that every drink converts to more poison, increasing the damage, and increasing the risk of cancer. The campaign calls for Western Australian adults to reduce their drinking to reduce the damage.

The campaign was developed in consultation with over 130 Western Australian adults, guided by experts in public health, research and social marketing, and supported by Healthway. 

The ‘What’s your poison?’ campaign is a joint initiative by the Mental Health Commission and Cancer Council WA, and part of the WA Government’s state-wide strategy to prevent and reduce harm caused by alcohol.”

Find more from Alcohol. Think Again (Australia, June 2023)