“Our campaign is calling on friends to do what they do best – look out for each other. We’re specifically calling for mates not to let their mates drink drive, asking them to step in when necessary when a friend who is driving is drinking.
In Great Britain, in 2015, there were 170 young people between the ages of 17 and 24 who were killed or seriously injured in reported accidents when over the legal alcohol limit.”
Find more from Think! road safety campaign (UK, March 2018)
This year THINK! has also teamed up with The LADbible Group. “The two organizations have teamed up to present #MatesMatter, a social campaign that places a funny lens over designated-driving and a somewhat subtle anti-drink driving message aimed at young males.”
Find more from Youth For Road Safety