“To Santa Claus, I wish no one should drink alcohol and that everyone in the world must eat chocolate.”

White Christmas (Hvit Jul, Norway) is a campaign run in collaboration between Juba, Juvente and IOGT Norway.

“White days are a widely used term for non-alcoholic days. That is why we are talking about a White Christmas. The campaign’s goal is to make more adults avoid alcohol at Christmas so that more children and young people could celebrate Christmas with safe and present adults.”