As part of a comprehensive strategic plan to reduce underage drinking, the Northland Coalition implements the Parent Up campaign every spring. Parent Up is a messaging campaign that encourages parents to set no-use rules with their kids about underage drinking.
“Parent Up is a messaging campaign dedicated to keeping children safe from the harms of alcohol. Our campaign is rooted in scientific fact which clearly demonstrates that alcohol is harmful for the adolescent brain (youth from the age of 8 to 20).”
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