The Dutch campaign (in 2009), was supported by the Trimbos Institute, and was an initiative of two students of the Willem de Kooning Academy.
The campaign aimed to reach teens and raise awareness about the consequences of excessive alcohol consumption. The actual content of the project is focused on the visualization of excessive alcohol as childish.
More information: http://www.communicatieonline.nl/nieuws/studentes-ontwikkelen-campagne-alcohol-krijgt-je-klein