In order to improve the road safety record, the SAAQ relies on targeted and innovative campaigns. In 2016, it has teamed up with the Chicoutimi Saguenéens hockey team for an anti-drinking and driving campaign in Saguenay–Lac-Saint-Jean.
The SAAQ’s regional campaign – “Where We’re From, When We Drink, We Don’t Drive” – is aimed at the whole of the region’s population. It stresses the importance of friends, family and colleagues intervening in order to prevent impaired driving.
Read more: SAAQ