SGI is launching a new, emotionally-charged multi-media advertising campaign to raise awareness about impaired driving.
The campaign shows the void, literally, that is left behind when a friend or loved one is killed by an impaired driver. The absence of that person leaves a hole in the lives of those left behind, demonstrating the campaign slogan that “impaired driving impacts lives, families, everything.”
The province-wide campaign includes television, radio, theatre and online advertisements. It runs from May 15 to June 13, 2016.
Find out more: http://www.skcaucus.com/sgi_launching_new_impaired_driving_prevention_campaign