Name That Point started a conversation with young Victorians about how we are drinking. We all know there’s a point during drinks where your evening could go either way – where one more drink could set you on the road to drunkenness.
The first phase of the project kicked off in December 2013 with the launch of the ‘NameThatPoint’ campaign.
The idea behind NameThatPoint was that if we could recognise this point, we might start to make better drinking decisions. But this point needed a name, so the search began to name the point where clear thinking turns into more drinking.